:root {
  --ink: #11191f;
  --ink-soft: #344047;
  --paper: #f7f6f2;
  --paper-2: #efeee9;
  --white: #ffffff;
  --muted: #657078;
  --line: #d9dad6;
  --line-dark: rgba(255,255,255,.18);
  --accent: #697065;
  --accent-dark: #4d554c;
  --max: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; }
button, input, textarea, select { font: inherit; }

.skip-link { position: absolute; left: -9999px; top: 0; background: var(--ink); color: #fff; padding: 12px 16px; z-index: 999; }
.skip-link:focus { left: 16px; top: 16px; }
.wrap { width: min(calc(100% - 48px), var(--max)); margin-inline: auto; }
.section { padding: 104px 0; }
.section-tight { padding: 72px 0; }

h1, h2, h3, p { margin: 0; }
h1, h2, h3 { letter-spacing: -.035em; }
h1 { font-size: clamp(3.2rem, 6.2vw, 6rem); line-height: .98; font-weight: 650; max-width: 880px; }
h2 { font-size: clamp(2.35rem, 4.5vw, 4.3rem); line-height: 1.02; font-weight: 620; }
h3 { font-size: 1.15rem; line-height: 1.25; font-weight: 700; }

.eyebrow { margin-bottom: 18px; font-size: .75rem; line-height: 1.3; font-weight: 750; letter-spacing: .13em; text-transform: uppercase; color: var(--accent-dark); }
.eyebrow-light { color: rgba(255,255,255,.62); }
.section-copy { margin-top: 22px; color: var(--muted); max-width: 620px; font-size: 1.05rem; }
.kicker { color: var(--muted); }

/* Header */
.site-header { position: sticky; top: 0; z-index: 100; background: rgba(247,246,242,.96); border-bottom: 1px solid var(--line); backdrop-filter: blur(12px); }
.nav { min-height: 72px; display: flex; align-items: center; justify-content: space-between; gap: 28px; }
.brand { display: inline-flex; flex-direction: column; gap: 1px; text-decoration: none; line-height: 1; }
.brand-main { font-size: .98rem; font-weight: 800; letter-spacing: .16em; }
.brand-sub { margin-top: 4px; font-size: .55rem; font-weight: 700; letter-spacing: .24em; color: var(--muted); }
.nav-links { display: flex; align-items: center; gap: 26px; }
.nav-links > a:not(.btn) { text-decoration: none; font-size: .88rem; font-weight: 650; color: var(--ink-soft); }
.nav-toggle { display: none; background: transparent; border: 1px solid var(--line); padding: 9px 11px; color: var(--ink); }

/* Buttons and links */
.btn { min-height: 46px; padding: 12px 18px; display: inline-flex; align-items: center; justify-content: center; gap: 8px; border: 1px solid transparent; border-radius: 6px; text-decoration: none; font-size: .9rem; font-weight: 700; cursor: pointer; transition: background .15s ease, border-color .15s ease, color .15s ease; }
.btn-primary { background: var(--ink); color: #fff; }
.btn-primary:hover { background: #263138; }
.btn-light { background: #fff; color: var(--ink); }
.btn-light:hover { background: #f2f2ef; }
.nav-cta { min-height: 40px; padding: 10px 14px; }
.text-link { display: inline-flex; align-items: center; gap: 8px; color: var(--ink); font-size: .92rem; font-weight: 700; text-decoration: none; border-bottom: 1px solid rgba(17,25,31,.35); padding-bottom: 3px; }
.text-link:hover { border-color: var(--ink); }
.text-link-light { color: #fff; border-color: rgba(255,255,255,.42); }

/* Hero */
.hero { padding: 112px 0 90px; border-bottom: 1px solid var(--line); background: var(--paper); }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1.35fr) minmax(290px, .65fr); gap: 84px; align-items: end; }
.hero .lead { margin-top: 30px; max-width: 760px; font-size: clamp(1.05rem, 1.55vw, 1.25rem); color: var(--ink-soft); }
.hero-actions { margin-top: 34px; display: flex; align-items: center; flex-wrap: wrap; gap: 22px; }
.hero-meta { margin-top: 42px; padding-top: 20px; border-top: 1px solid var(--line); display: flex; flex-wrap: wrap; gap: 10px 28px; color: var(--muted); font-size: .88rem; }
.hero-aside { border-top: 3px solid var(--ink); border-bottom: 1px solid var(--line); padding: 22px 0 24px; }
.aside-label { font-size: .75rem; font-weight: 750; letter-spacing: .11em; text-transform: uppercase; color: var(--muted); }
.hero-aside dl { margin: 18px 0 0; }
.hero-aside dl > div { display: grid; grid-template-columns: 92px 1fr; gap: 20px; align-items: baseline; padding: 13px 0; border-top: 1px solid var(--line); }
.hero-aside dt { font-size: 1.45rem; font-weight: 750; letter-spacing: -.035em; }
.hero-aside dd { margin: 0; color: var(--ink-soft); }
.aside-note { margin-top: 17px; color: var(--muted); font-size: .88rem; }

/* Problem */
.problem { background: #fff; }
.problem-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: 100px; align-items: start; }
.problem-intro p:last-child { margin-top: 24px; max-width: 540px; color: var(--muted); font-size: 1.05rem; }
.problem-list { border-top: 1px solid var(--ink); }
.problem-list article { display: grid; grid-template-columns: 48px 1fr; gap: 20px; padding: 23px 0 24px; border-bottom: 1px solid var(--line); }
.problem-list article > span { color: var(--muted); font-size: .75rem; font-weight: 750; letter-spacing: .08em; padding-top: 3px; }
.problem-list h3 { margin-bottom: 7px; }
.problem-list p { color: var(--muted); font-size: .95rem; max-width: 560px; }

/* Approach */
.approach { background: var(--ink); color: #fff; }
.split-heading { display: grid; grid-template-columns: .9fr 1.1fr; gap: 90px; align-items: end; }
.split-heading > p { color: rgba(255,255,255,.66); font-size: 1.04rem; max-width: 560px; }
.approach-rows { margin-top: 58px; border-top: 1px solid var(--line-dark); }
.approach-rows article { display: grid; grid-template-columns: 72px 180px 1fr; gap: 24px; align-items: start; padding: 28px 0; border-bottom: 1px solid var(--line-dark); }
.approach-num { color: rgba(255,255,255,.48); font-size: .75rem; font-weight: 750; letter-spacing: .08em; padding-top: 4px; }
.approach-rows h3 { font-size: 1.28rem; }
.approach-rows p { color: rgba(255,255,255,.68); max-width: 650px; }

/* Workload */
.workload { background: var(--paper-2); }
.workload-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 90px; align-items: start; }
.workload-copy > p { color: var(--ink-soft); font-size: 1.08rem; }
.workload-note { margin-top: 24px; padding: 20px 0; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.workload-note strong { color: var(--ink); }
.workload-details { margin-top: 30px; border-top: 1px solid var(--ink); }
.workload-details > div { padding: 19px 0 20px; border-bottom: 1px solid var(--line); }
.workload-details strong { display: block; margin-bottom: 4px; font-size: 1.15rem; }
.workload-details span { color: var(--muted); }
.monthly-rhythm { margin-top: 26px; display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.monthly-rhythm > div { padding: 15px 12px 16px 0; }
.monthly-rhythm > div + div { padding-left: 12px; border-left: 1px solid var(--line); }
.monthly-rhythm span { display: block; margin-bottom: 5px; color: var(--muted); font-size: .7rem; font-weight: 750; letter-spacing: .08em; }
.monthly-rhythm strong { font-size: .86rem; }

/* Included */
.included { background: var(--paper); }
.included-grid { display: grid; grid-template-columns: .95fr 1.05fr; gap: 90px; align-items: start; }
.deliverables { border-top: 1px solid var(--ink); }
.deliverables > div { display: grid; grid-template-columns: 120px 1fr; gap: 24px; padding: 18px 0; border-bottom: 1px solid var(--line); }
.deliverables strong { font-size: .92rem; }
.deliverables span { color: var(--ink-soft); }

/* Pricing */
.pricing { background: var(--ink); color: #fff; }
.pricing-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 90px; align-items: stretch; }
.pricing-copy > p:not(.eyebrow) { margin-top: 24px; color: rgba(255,255,255,.68); max-width: 560px; }
.pricing-foundation { margin-top: 42px; padding-top: 22px; border-top: 1px solid var(--line-dark); max-width: 560px; }
.pricing-foundation strong { display: block; margin-bottom: 6px; }
.pricing-foundation p { color: rgba(255,255,255,.64); }
.pricing-panel { border-left: 1px solid var(--line-dark); padding-left: 54px; display: flex; flex-direction: column; justify-content: center; }
.price-line { display: flex; align-items: baseline; gap: 13px; flex-wrap: wrap; }
.price { font-size: clamp(3.8rem, 6vw, 6.4rem); line-height: .92; font-weight: 650; letter-spacing: -.06em; }
.per { color: rgba(255,255,255,.56); }
.term { margin-top: 18px; color: rgba(255,255,255,.7); }
.pricing-actions { margin-top: 30px; display: flex; align-items: center; flex-wrap: wrap; gap: 22px; }
.fine-print { margin-top: 26px; color: rgba(255,255,255,.48); font-size: .78rem; max-width: 500px; }

/* Process */
.process { background: #fff; }
.section-heading { max-width: 760px; }
.process-list { margin-top: 54px; border-top: 1px solid var(--ink); }
.process-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); }
.process-list article { padding: 24px 28px 28px 0; border-bottom: 1px solid var(--line); min-width: 0; }
.process-list article + article { padding-left: 28px; border-left: 1px solid var(--line); }
.process-list article > span { display: block; margin-bottom: 52px; color: var(--muted); font-size: .75rem; font-weight: 750; }
.process-list h3 { margin-bottom: 11px; }
.process-list p { color: var(--muted); max-width: 260px; }

/* Fit */
.fit { background: var(--paper-2); }
.fit-grid { display: grid; grid-template-columns: .85fr 1.15fr; gap: 90px; align-items: start; }
.fit-columns { display: grid; grid-template-columns: 1fr 1fr; gap: 44px; }
.fit-columns h3 { margin-bottom: 15px; }
.fit-columns ul { margin: 0; padding-left: 18px; color: var(--ink-soft); }
.fit-columns li { margin: 0 0 11px; }

/* FAQ */
.faq { background: var(--paper); }
.faq-grid { display: grid; grid-template-columns: .72fr 1.28fr; gap: 90px; align-items: start; }
.faq-heading { position: sticky; top: 112px; }
.faq-list { border-top: 1px solid var(--ink); }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-item button { width: 100%; padding: 20px 0; border: 0; background: transparent; display: flex; justify-content: space-between; gap: 28px; color: var(--ink); text-align: left; font-weight: 700; cursor: pointer; }
.faq-item button span:last-child { flex: 0 0 auto; font-size: 1.3rem; font-weight: 400; }
.faq-answer { display: none; padding: 0 48px 22px 0; color: var(--muted); }
.faq-item.open .faq-answer { display: block; }

/* Fit review form */
.form-section { background: #fff; }
.form-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: 90px; align-items: start; }
.form-copy { padding-top: 8px; }
.form-copy > p:not(.eyebrow):not(.form-direct) { margin-top: 24px; color: var(--muted); max-width: 470px; font-size: 1.04rem; }
.form-direct { margin-top: 28px; padding-top: 20px; border-top: 1px solid var(--line); font-size: .92rem; }
.form-direct a { font-weight: 700; }
.form-card { background: var(--paper); border: 1px solid var(--line); padding: 34px; }
.field-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.field { margin-bottom: 18px; }
.field label, .group-label { display: block; margin-bottom: 7px; font-size: .82rem; font-weight: 700; }
.field input, .field textarea, .field select { width: 100%; border: 1px solid #c8cbc8; border-radius: 4px; background: #fff; color: var(--ink); padding: 12px 13px; outline: none; }
.field input:focus, .field textarea:focus, .field select:focus { border-color: var(--ink); box-shadow: 0 0 0 2px rgba(17,25,31,.08); }
.field textarea { min-height: 112px; resize: vertical; }
.service-group { margin: 2px 0 20px; padding: 18px 0 19px; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.check-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 9px 20px; }
.check-line { display: flex; gap: 9px; align-items: flex-start; color: var(--ink-soft); font-size: .88rem; }
.check-line input { margin-top: 4px; flex: 0 0 auto; }
.form-card .btn { width: 100%; margin-top: 2px; }
.form-privacy { margin-top: 12px; color: var(--muted); font-size: .74rem; }
.hidden { position: absolute !important; left: -9999px !important; }

/* Footer */
.site-footer { padding: 46px 0; background: #0c1318; color: #fff; }
.footer-grid { display: flex; align-items: flex-end; justify-content: space-between; gap: 30px; }
.brand-footer .brand-sub { color: rgba(255,255,255,.5); }
.footer-links { display: flex; flex-wrap: wrap; gap: 20px; justify-content: flex-end; }
.footer-links a { color: rgba(255,255,255,.65); text-decoration: none; font-size: .82rem; }
.copyright { margin-top: 12px; color: rgba(255,255,255,.44); font-size: .76rem; }

/* Internal pages */
.page-hero { padding: 94px 0 50px; }
.page-hero h1 { max-width: 900px; font-size: clamp(3rem, 6vw, 5.5rem); }
.page-hero p { margin-top: 22px; color: var(--muted); max-width: 700px; font-size: 1.08rem; }
.content-card { max-width: 900px; margin: 0 auto 90px; background: #fff; border: 1px solid var(--line); padding: 40px; }
.content-card h2 { margin-top: 34px; font-size: 1.8rem; }
.content-card h2:first-child { margin-top: 0; }
.content-card p, .content-card li { color: var(--ink-soft); }
.content-card ul { padding-left: 20px; }
.notice { margin-bottom: 24px; padding: 15px 16px; border-left: 3px solid var(--accent); background: var(--paper-2); color: var(--ink-soft); }

/* Direct start */
.start-grid { display: grid; grid-template-columns: .82fr 1.18fr; gap: 76px; align-items: start; }
.start-summary { position: sticky; top: 104px; }
.start-summary ul { padding-left: 18px; color: var(--muted); }
.confirm-box { background: #fff; border: 1px solid var(--line); padding: 32px; }
.confirm-list { display: grid; gap: 13px; margin: 20px 0 26px; }
.payment-box { text-align: center; padding: 90px 20px 110px; }
.payment-box p { max-width: 640px; margin: 20px auto 28px; color: var(--muted); }
.payment-box .price { color: var(--ink); }
.payment-box .per { color: var(--muted); }
.payment-price-line { margin-top: 30px; justify-content: center; }
.payment-success .success-note { max-width: 650px; margin: 28px auto 30px; padding: 20px 22px; border: 1px solid var(--line); background: #fff; text-align: left; }
.payment-success .success-note strong { display: block; margin-bottom: 6px; }
.payment-success .success-note p { margin: 0; max-width: none; }

@media (max-width: 980px) {
  .section { padding: 84px 0; }
  .nav-links { display: none; position: absolute; top: 72px; left: 0; right: 0; padding: 22px 24px 28px; background: var(--paper); border-bottom: 1px solid var(--line); flex-direction: column; align-items: stretch; }
  .nav-links.open { display: flex; }
  .nav-toggle { display: inline-flex; }
  .nav-links .btn { width: 100%; }
  .hero-grid, .problem-grid, .split-heading, .workload-grid, .included-grid, .pricing-grid, .fit-grid, .faq-grid, .form-grid, .start-grid { grid-template-columns: 1fr; gap: 52px; }
  .hero-aside { max-width: 620px; }
  .pricing-panel { border-left: 0; border-top: 1px solid var(--line-dark); padding: 40px 0 0; }
  .faq-heading { position: static; }
  .approach-rows article { grid-template-columns: 58px 150px 1fr; }
  .process-grid, .monthly-rhythm { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .process-list article:nth-child(3) { border-left: 0; padding-left: 0; }
  .process-list article:nth-child(n+3) { border-top: 1px solid var(--line); }
  .monthly-rhythm > div:nth-child(3) { border-left: 0; padding-left: 0; border-top: 1px solid var(--line); }
  .monthly-rhythm > div:nth-child(4) { border-top: 1px solid var(--line); }
  .fit-columns { grid-template-columns: 1fr 1fr; }
  .start-summary { position: static; }
}

@media (max-width: 660px) {
  .wrap { width: min(calc(100% - 30px), var(--max)); }
  .brand-sub { display: none; }
  .hero { padding: 76px 0 64px; }
  h1 { font-size: clamp(2.9rem, 14vw, 4.5rem); }
  h2 { font-size: clamp(2.2rem, 11vw, 3.5rem); }
  .hero-actions { align-items: flex-start; flex-direction: column; }
  .hero-meta { flex-direction: column; gap: 6px; }
  .problem-list article { grid-template-columns: 40px 1fr; }
  .process-grid { grid-template-columns: 1fr; }
  .process-list article { padding: 22px 0; border-left: 0 !important; border-top: 0 !important; }
  .process-list article + article { padding-left: 0; }
  .process-list article > span { margin-bottom: 16px; }
  .process-list p { max-width: 620px; }
  .approach-rows article { grid-template-columns: 40px 1fr; gap: 10px 15px; }
  .approach-rows h3 { grid-column: 2; }
  .approach-rows p { grid-column: 2; }
  .fit-columns, .field-grid, .check-grid, .monthly-rhythm { grid-template-columns: 1fr; }
  .monthly-rhythm > div { padding-left: 0; border-left: 0 !important; }
  .monthly-rhythm > div + div { border-top: 1px solid var(--line); }
  .deliverables > div { grid-template-columns: 96px 1fr; }
  .form-card, .confirm-box, .content-card { padding: 22px; }
  .footer-grid { align-items: flex-start; flex-direction: column; }
  .footer-links { justify-content: flex-start; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; }
}

/* Sample work */
.samples { background: #fff; }
.sample-heading { display: grid; grid-template-columns: .9fr 1.1fr; gap: 90px; align-items: end; }
.sample-heading > p { color: var(--muted); max-width: 580px; font-size: 1.02rem; }
.sample-grid { margin-top: 54px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.sample-card { border: 1px solid var(--line); background: var(--paper); }
.sample-topline { display: flex; justify-content: space-between; gap: 18px; padding: 12px 14px; border-bottom: 1px solid var(--line); color: var(--muted); font-size: .72rem; font-weight: 750; letter-spacing: .08em; text-transform: uppercase; }
.sample-art { min-height: 300px; padding: 28px; background: #fff; }
.sample-art h3 { margin-top: 12px; font-size: 1.65rem; line-height: 1.08; }
.sample-art p { color: var(--ink-soft); }
.sample-kicker { font-size: .7rem; font-weight: 800; letter-spacing: .12em; color: var(--accent-dark) !important; }
.sample-social { border-top: 4px solid var(--ink); }
.sample-social p:last-child { margin-top: 22px; max-width: 260px; }
.sample-article h3 { max-width: 280px; }
.sample-article > p:nth-of-type(2) { margin-top: 18px; font-size: .92rem; }
.sample-rule { display: block; width: 44px; height: 1px; background: var(--ink); margin-top: 28px; }
.sample-email { padding-top: 34px; }
.sample-email-meta { padding-bottom: 13px; border-bottom: 1px solid var(--line); font-size: .78rem; font-weight: 700; color: var(--ink) !important; }
.sample-email > p:nth-of-type(2) { margin-top: 28px; }
.sample-signoff { margin-top: 24px; font-weight: 700; color: var(--ink) !important; }
.sample-caption { padding: 16px 18px 18px; border-top: 1px solid var(--line); color: var(--muted); font-size: .84rem; }

/* Pricing details */
.foundation-list { margin: 18px 0 0; padding: 0; list-style: none; columns: 2; column-gap: 28px; }
.foundation-list li { position: relative; break-inside: avoid; margin: 0 0 9px; padding-left: 16px; color: rgba(255,255,255,.72); font-size: .88rem; }
.foundation-list li::before { content: ""; position: absolute; left: 0; top: .68em; width: 5px; height: 1px; background: rgba(255,255,255,.5); }
.delivery-commitment { margin-top: 28px; padding-top: 22px; border-top: 1px solid var(--line-dark); max-width: 500px; }
.delivery-commitment strong { display: block; margin-bottom: 7px; }
.delivery-commitment p { color: rgba(255,255,255,.68); font-size: .9rem; }

/* Service agreement */
.agreement-card { max-width: 980px; margin: 0 auto 90px; background: #fff; border: 1px solid var(--line); padding: 42px; }
.agreement-meta { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin: 26px 0 30px; }
.agreement-card h2 { margin-top: 34px; font-size: 1.65rem; }
.agreement-card h2:first-of-type { margin-top: 0; }
.agreement-card p, .agreement-card li { color: var(--ink-soft); }
.agreement-card ul { padding-left: 20px; }
.agreement-accept { margin-top: 36px; padding-top: 26px; border-top: 1px solid var(--line); }
.agreement-accept .confirm-list { margin-top: 18px; }

@media (max-width: 980px) {
  .sample-heading, .sample-grid { grid-template-columns: 1fr; }
  .sample-heading { gap: 28px; }
  .sample-grid { gap: 18px; }
  .sample-art { min-height: 0; }
  .agreement-meta { grid-template-columns: 1fr; }
}

@media (max-width: 660px) {
  .foundation-list { columns: 1; }
  .agreement-card { padding: 24px; }
}